Casey Roby

Get yourself a PM who can do both.

My deep desire to help fellow humans and background in software engineering allow me to seamlessly translate customer and stakeholder needs into clear technical requirements and make measurable impact on business goals in as few as 6 months.

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Certified Product Manager · 6 Months Product Management · 4 Years Software Engineering · 1 Year Customer Support

"[Casey demonstrates] strengths in action-oriented problem-solving, process improvements, organization, and documentation... [While at Herald], she leveraged her prior engineering background and skills to build proof of concepts to rapidly test ideas [and improved] the efficiency of our research and development processes for new integrations.

I would happily recommend Casey for future roles in Product Management."

- Matt Antoszyk

CEO, HeraldAPI Inc.


Team Player

I led initiatives to improve developer delight and increase retention on the engineering team at Flocabulary.

🎯Increased engineering retention by 50%.

Problem Solver

I formalized the integrations process to streamline research steps and minimize engineering cost of change at HeraldAPI.

🎯Reduced key success metric, days to integrate, by 46%.

Data Lover

I built an MVP data dashboard to track key metrics and measure success of new features at HeraldAPI.

🎯Made data-driven product development possible for my team.

Curious Learner

I spent my first month at HeraldAPI listening to, and observing the team to maximize impact on key metrics.

🎯Validated assumptions by conducting interviews and observing workflows.


Uber Moves Case Study

August 2021 - Sept 2021

Making small scale moves as simple as calling a car.

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January 2021 - July 2021

With so many factors - diet, budget, preference - and too many unvetted recipes, choosing your next meal can be a paralyzing endeavor. Freshi lets you share and browse recipes in your trusted community, so you'll never feel stuck again. Afterall, meals are meant to be shared :)

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June 2020 - October 2020

FoodFriend helps you get the nutrients you need in a reliable, affordable way by tracking the nutrients you get through the food you eat.

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June 2016 - November 2016

YoutubeMusicLibrary leverages Youtube's wide breadth of content and great recommender algorithm, so that users can track their listens, collect a library of videos, easily build out and edit playlists, and view trends in their listening over time by genre. Built pre-YoutubeMusic.

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How to Serve Django and React on the Same Port

January 15, 2021

Some projects will require that Django and React be served on the same port-- for example, if you want to host your front and back ends on a single Elastic Beanstalk application. This article provides step by step instructions.

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Deploying Your Django React App to Elastic Beanstalk

January 1, 2021

An overview of the steps required to deploy a Django React app to the AWS Elastic Beanstalk 64bit Amazon Linux 2 platform.

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Listen Like you Mean it

Ximena Vengoechea

"One of the most common--and easiest--listening mistakes we can make in surface listening mode is to project our own feelings, ideas, or experiences onto others. We may, for instance, assume that others relate to things in the same way we do, out of a desire to bond over a 'shared' experience... but because we're usually operating within the context of our unique experiences, we risk missing signals that our perspectives may differ."

Product Management in Practice

Matt LeMay

"The best product managers always take time to learn about what makes an organization unique before they start implementing--or even suggesting--specific best practices. And when they do start implementing those best practices, they start small and build incrementally."

Influence: The Psychology of Persuasion

Robert B. Cialdini, PhD

"...we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times."

"[In an experiment, the subjects] received [a stranger's] holiday greeting card, click, and, whirr, they automatically sent one in return. While small in scope, this study nicely shows the action of one of the most potent of the weapons of influence around us--the rule for reciprocation. The rule says that we should try to replay, in kind, what another person has provided us."

Sprint: How to Solve Big Problems and Test New Ideas in just Five Days

Jake Knapp with John Zeratsky & Braden Kowitz

"We all want a flash of divine inspiration that changes the world--and impresses our teammates. We want to create something completely new. But amazing ideas don't happen like that...Time and time again, the ideas that spark the best solutions come from similar problems in different environments."


Nir Eyal

"Cognitive psychologists define 'habits' as 'automatic behaviors triggered by situational cues': things we do with little or no conscious thought....[Companies that form strong user habits] attach their product to internal triggers. As a result users show up without any external prompting. Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions."


Revovating my Basement

My husband and I renovated our basement and, once we began the demo, total chaos ensued. No hired hands, just pure, reckless ambition. Never have my arms been so sore... (Scroll to the end for before & after pics.)

Cooking with Family & Friends

As you may have guessed by the mobile apps I've built, I love food and any opportunity to cook it, eat it, or discuss its many healing properties with anyone who shares my passion. I inherited this quality honestly from my wonderful, foodie parents, Joe Roby and Anne Lawrence <3

Playing Guitar

I began playing guitar as an adult woman after having believed that I was "too old" to learn from the geriatric age of 16. At the time, I lacked the skills to be a true metal shredder, so I played crossover hardcore/metal instead ;P Luckily, my bandmates have always been very talented and extremely patient.

Making Zines

Co-founded by my friend, Willa Goettling, and I, Metaphorical Fruit aims to upset the discourse on ~womanhood~ in the male-dominated art world, by publishing art about ~women~ by ~women~. For this project, we define "woman" as anyone who has ever, even fleetingly, identified with the gender.


General Assembly

Product Management Certification

Lewis & Clark College

Mathematics major
Gender Studies minor
Probability & Statistics focus

The Recurse Center

Participant in 12 week engineering retreat